PromoMAX Acquires Northern Specialty Co.

PromoMAX (PPAI 702691), a distributor based in New Berlin, Wisconsin, has acquired Republic, Michigan-based distributor Northern Specialty Co. PromoMAX, an independent distributor affiliate of iPROMOTEu, has been in business since 2016.

“Northern Specialty has a loyal customer base and great staff in place,” says Sheri Steinle, owner of PromoMAX. “PromoMAX is excited about the opportunity to utilize the technology and resources available to offer a more expansive product selection and to add a larger marketing resource team to this customer base. We want clients in this market to have access to the newest and latest trends in the industry.”

The parties were introduced to each other by The Distributor Exchange (PPAI 625088), which guided both companies through the entire process of the sale. Financial details of the transaction have not been disclosed.

 

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