Prime Line Introduces primeplus Program
Prime Line (PPAI 112744), the hard goods division of alphabroder (PPAI 156993), has launched a deep inventory program called primeplus that features 30 of the Bridgeport, Connecticut, supplier’s top-selling items. The products come with the company’s deepest inventory commitment, which means they are always guaranteed to be in stock.
The primeplus program, modeled after alphabroder’s program of the same name, can fill large orders of 5,000 to 25,000 units from on-hand inventory. “Distributors are typically forced to order these types of quantities overseas. Now they can order domestically from us and have their order shipped in days instead of months,” says Jeff Lederer, president of Prime Line.
Most primeplus items are available with free 24-hour rush, and for orders shipping west of the Mississippi River, distributors can request Prime Express shipping—FedEx three-day air—and be invoiced at the ground rate.
Lederer adds that he expects to add more items to the program before the end of the year.