Delta Apparel Expands Market For Its New Craft Beer

Delta Apparel, Inc. (PPAI 188431) has launched Salt Life Lager, the lifestyle brand’s new craft beer, in key markets across Georgia. National Distributing Company, an affiliate of Republic National Distributing Company, is now marketing and selling the brew into the Atlanta, Columbus and Savannah markets, with plans to distribute statewide in the coming months. The Greenville, South Carolina, apparel supplier first introduced Salt Life Lager in July 2018 in certain Florida markets.

“We are not just an apparel brand," says Salt Life Group President Jeff Stillwell. “The growth we are seeing with Salt Life Lager further confirms that Salt Life is a true lifestyle brand with reach well beyond apparel. We look forward to additional market expansion for Salt Life Lager in the near term with the goal of making it more and more accessible to the many Salt Life enthusiasts and consumers who love to be on the water, whether it's surfing, diving, paddle boarding or enjoying a day at the beach.”

Delta Apparel has moved its Salt Life brand into several sectors, with a new retail store in Tampa, Florida, and another soon to open in Orlando. In addition, a third Salt Life Food Shack restaurant recently opened in Fernandina Beach, Florida, and the inaugural Salt Life ladies swimwear collection is now available in markets across the U.S.

“This is another important milestone in our development of Salt Life into a true lifestyle brand,” says Robert W. Humphreys, chairman and CEO of Delta Apparel, Inc.

filed under March 2019 | Delta Apparel
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