Breaking News: HALO Acquires Sunrise Identity

HALO Branded Solutions (PPAI 106462) has acquired Sunrise Identity (PPAI 229351), a distributor headquartered in Bellevue, Washington. Sterling, Illinois-based HALO will continue to maintain the Sunrise office in Bellevue, and Sunrise will go to market as Sunrise Identity Powered by HALO.

"HALO will provide the resources necessary to expand our reach with our clients and key prospects and support the expansion of our creative and sourcing capabilities," says Sunrise Identity CEO Mitch Mounger. "Their centralized warehousing and kitting capabilities fill an important need as our business continues to grow. HALO's client-focused culture will mesh well with the growing needs of our clients."

Marc Simon, HALO CEO, adds, "Sunrise is a rapidly growing distributor serving a blue-chip roster of global brands. Mitch Mounger and his team have built an exceptional business, and we appreciate their trust in HALO's resources to continue their growth. Our goal is to leverage the best practices of both HALO and Sunrise for the benefit of the valued clients of both organizations."

Read more on this story in Tuesday's PPB Newslink.

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