Promotional Product Work! Week Unites, Celebrates Industry Accomplishments

The promotional products industry’s professionals, companies and organizations are demonstrating the power of promotional products during Promotional Products Work! Week (PPW! Week), which began Monday and wraps up on Friday. PPW! Week, PPAI’s annual five-day international event, is aimed at raising awareness of promotional products’ role in advertising and marketing, and delivers the message that promotional products work to advertisers, marketers and media buyers.

While industry practitioners across the country are engaging in PPW! Week outreach, promotion and celebration, PPAI’s staff is taking part as well, by making personal visits to industry companies in North Texas throughout the week to get to know them, their staffs and to learn how they operate in the promotional products industry. The Association is documenting these visits in Facebook Live videos throughout PPW! Week. Visit PPAI’s Facebook page to learn more about what Association employees have learned during their visits.

PPW! Week is also an integral part of PPAI’s ongoing Get In Touch! campaign. The campaign was created to increase awareness and enhance the perception of the promotional products industry, as well as communicate the benefits of working with promotional consultants. The overall goal of the campaign is to direct a larger share of advertising dollars to the industry. Learn more about the campaign and the tools available at PPAI.org/GetInTouch.

Promotional Products Work! Week and the Get In Touch! campaign are designed to drive traffic to regional and industry participant websites, educate buyers and encourage business referrals to promotional products consultants. More information and planning tools are available at ppai.org/ppwweek.

Are you doing something for Promotional Products Work! Week? Share your story and pictures with News Editor James Khattak at jamesk@ppai.org for possible inclusion in PPB Newslink and PPB magazine.

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